Our Story: From A Single Moment
to a Lifelong Mission
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It all started with a moment that changed everything. While Gio was teaching, he had a student in his classroom who loved drawing Sharpie tattoos on other students. One day, a girl with self-harm scars came up to Gio and asked if he could cover her scars with those same Sharpie tattoos. He did, and when he saw her tears of relief, he realized there was a need for a space where people could transform their pain into art. Fast forward to when Gio and Jamie met. They instantly realized they both shared a calling to inspire and change lives—they just hadn’t known how until then. That’s when it all clicked: this tattoo shop would be their way to make the world a more beautiful and compassionate place.
We created JuJu—named after Gio’s grandmother, the one person who believed in his artistic dreams—so that we could offer a safe, secure place for people to heal, transform, and express themselves through ink.At JuJu, we don’t just do tattoos. We create a supportive environment where your story matters. In our shop, everyone feels welcome—from little kids getting their ears pierced to grandmothers checking a tattoo off their bucket list, to bikers adding the next piece to their collection. Whoever you are, you have a place here.And to bring it full circle, the student who started those Sharpie tattoos in Gio’s classroom is now a vital part of our team, helping us spread the message that trauma and scars can be transformed into something beautiful.We invite you to become a part of our story and let us be a part of yours. Let’s create something beautiful together.